Personal branding and business branding have become closely linked, especially in companies with charismatic and knowledgeable founders. So it's understandable why so many entrepreneurs and C suite-bound professionals develop their own online personas. You can't just offer your skills to recruiters anymore; you need to have a following.
LinkedIn is the best social media platform for building a personal brand.
After working as a consultant in the social media field for many years, I've seen how LinkedIn is a great tool to help executives expand their brand and increase their digital following.
Why company executives should be active in LinkedIn
Credibility and trust
LinkedIn is an online professional network that allows you to share your skills and experience with others. You can establish your credibility as a professional in your field by creating a solid LinkedIn profile, and sharing valuable content. This will help you build trust with your audience. Trust is key to building your personal brand and your successful business.
Start by activating Creator Mode in your LinkedIn account. This will enable your account to have a "follow" button instead of a "connect" button. Other users will be able to see the content you post without having to approve each connection request.
By expanding your network and allowing your content to reach a larger professional audience, Creator Mode will help you grow your personal brand.
Extend your network
LinkedIn has over 700,000,000 users around the world. It is an excellent platform to expand your network. You can create relationships with professionals in your field that could lead to new opportunities for business, partnerships, and collaborations. You can also join groups to discuss with professionals who share your interests, helping you grow and learn in your field.
Add people who are connected to you on LinkedIn, even if you do not know them personally.
Add your LinkedIn URL in your email signature to direct professionals to your page, so that you can establish more connections.
LinkedIn can be a powerful tool for increasing the visibility of your brand. You can increase the reach of your brand by sharing content. Use the popular social network to share news and updates about your business. You can make sure that your brand stays top-of-mind for your audience by being active on this platform.
Hashtags can help you increase the exposure of your brand on social media. Hashtags work the same on Instagram and Twitter and will ultimately boost your engagement with each post.
You can also use hashtags in a few ways to increase the visibility of your posts. Avoid spacing in your hashtags; for example, if you want to use the hashtag "LinkedIn Executives," type it out as "#LinkedInExecutives."
Do not overdo it with hashtags. One or two should be enough. Keep your hashtags short and simple as they are more likely to be popular. Follow specific hashtags in order to get specific content into your feed. Search for a hashtag and tap the "follow" option.
It is also a great way to build your brand, expand your business's reach and gain loyal customers. Tone of voice can bring visual assets alive and demonstrate personality. If done correctly, it can act as a valuable shield against negative situations. If your product or service is unique, or different than what's on the market, it doesn't necessarily mean that your approach must be generic.
It is important to consider the tone of voice you will use for your brand and personal image. You should also think about how this will be portrayed to your partners and clients, both verbally as well as in written content.
The difference between a brand that grows and one that gets stuck in the mud can be determined by the use of hashtags and the tone of voice.
Top talent is hard to find
LinkedIn can also be a good platform to attract top talent for your business. You can attract top talent to your company by sharing information about your company's culture and highlighting what makes it unique. LinkedIn can be used to connect with candidates and post job openings.
LinkedIn is the perfect platform to build a personal brand. LinkedIn is a social media platform that focuses on career development. You can build your brand by sharing content on LinkedIn and engaging your audience.
If you're a business executive who wants to increase the reach of your brand, LinkedIn is a powerful tool. You can increase your visibility and build your credibility by being active on LinkedIn. By building a strong brand on LinkedIn, it is possible to ensure long-term business success.