Key Points That's why he has involved himself in every step of the process when creating his own coffee company, Bigface Brand. "Just because I want to let people know, yes, my name is in it, on it, it's a part of it, but I'm actually in it, I'm actually with it, I'm going to these places and I'm learning more and more every single day." With his newfound downtime, Butler decided to combine both his love of competition and coffee in creating his own coffee brand. Taking matters into his own hands, Butler started selling $20 cups of coffee to fellow NBA players, cups that he brewed himself with an espresso machine he brought to use in his Orlando hotel room, using beans from El Salvador. "Now Bigface Brand, Bigface coffee is a real thing, and I'm just trying to get the best coffee and the best experience out to the world." As a part of the program, Butler receives all profits, and Shopify is able to leverage the athlete's name, image and likeness. Earlier this year, Shopify announced deals with six high school basketball players to help build their own direct-to-consumer brands. The brand sells more than coffee beans -- Bigface's site also features apparel like hoodies, crewnecks and t-shirts, and accessories like coffee mugs and tumblers. "I had all of these different ideas and I didn't know how to really bring it to life. ... They made that transition legit flawless and everything looks so great. I was so comfortable in the way that our business model was moving along and I think they helped me to bring this entrepreneur idea to life." As the brand grows, he said he hopes to open Bigface cafes all over the world. "But that's the fun part of it, because nothing worth having is easy."