Amazon launches AI shopping assistant as holiday shoppers boost revenue

Holiday shoppers drove strong revenue growth for a leading e-commerce company last quarter. The company reported revenue of $170 billion for the quarter ending in December, surpassing expectations and growing 14% year-over-year. Additionally, the company announced the launch of an AI-powered shopping assistant called ‘Rufus’ to enhance the customer shopping experience. In terms of financials, the company reported quarterly profits of $10.6 billion. This positive performance comes after navigating various challenges in the past year. The company’s stock rose over 7% in after-hours trading, indicating optimism among investors.