Shark safety efforts have been ramped up for the season with the Bitou Municipality and the Plett Shark Action Group partnering with the Cape Town-based Shark Spotters organisation to implement spotting and other shark safety measures in the Plettenberg Bay area. Different from traditional shark bite mitigation measures, Shark Spotters takes a proactive approach to safety that causes no harm to animals, offering a sustainable solution that protects both human and marine life. Sustainability remains one of Sanlam's key business imperatives and the shark spotting approach fosters a culture of sustainability and respect for the vulnerable marine species and their natural habitat, while also keeping local beaches open and safe for beachgoers, which has a widespread impact on the economy. The Western Cape remains the only place in the world where shark spotting is practised, since its inception in Cape Town during the early 2000s following a spate of attacks in the False Bay area. Following the recent fatal incidents in Plettenberg Bay this year, it's become a necessity to increase the safety of beachgoers, particularly as we head into the holiday period. Paul Hanratty, Group CEO of Sanlam, says the festive season is a major driver for the local economy, particularly in smaller holiday towns that rely heavily on the influx of tourists during this time. "Shark attacks have a devastating impact on local businesses in these areas as fear for safety leaves visitors reluctant to partake in recreational activities that small businesses have to offer. "As a purpose-led organisation, we're committed to the economic growth of South Africa. We value the great contribution that small businesses make to the local economy, they are a force for growth and building financial confidence in our country. It is only in the best interest of SMMEs in our local tourist destinations that we keep our beaches safe in a way that is sustainable for local business owners, as well as our marine life and the environment," said Hanratty. Attachments Original Link Original Document Permalink Distributed by Public, unedited and unaltered, on 20 December 2022 14:18:04 UTC.