In India, Reliance Industries (RIL)'s video-streaming service JioCinema, will begin streaming content produced by Warner Bros., HBO and Max Original next month.
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Viacom18 is a joint venture of Mukesh Ambani's conglomerate, Paramount Global and a Mukesh Ambani owned conglomerate. Today, the two companies announced a multiyear partnership for the streaming of content on the Indian Group's app.
Viacom18 and Warner Bros., as well as Discovery Companies, released a joint press release announcing the deal. This will allow movies and TV shows to be premiered on JioCinema the same day they are in the US.
"JioCinema is now the largest platform for live sports." "We are on a mission now to create the most magnet destination for entertainment in India," said Ferzad Paalia, Viacom18's head of subscription video and international business.
Disney had previously owned the rights for Warner Bros. and HBO content. This partnership ended in March.
It's not the first time RIL Viacom18 outwitted Disney India. It won exclusive media rights for the Indian Premier League in January. This is one of India's most watched cricket tournaments. The deal was worth $2.9 billion.
HBO-Warner Bros' deal comes at a time when Netflix and Amazon Prime Video struggle to satisfy Indian audiences.
JioCinema offers a free year of content streaming, while its competitors charge at least $3 per month. The company is looking to add 100 new movies in different local languages including Hindi, Marathi Bengali and Gujarati.