Today, influencer marketing ranks among the top forms of digital marketing. According to experts, for every $1 spent on influencer marketing, a brand earns an average of $5.78 in return. No wonder many brands have opted for influencer marketing because of its effectiveness.
However, one of the challenges that brands face is determining how to select the proper influencer marketing. There are so many types of influencers, and not all may be suitable for your business marketing strategy. The various types of influencers are:
A nano influencer has between 1K and 10K followers on their social media portfolio. Their social media engagement is excellent, and Nanos is very vocal. Nanos have a close relationship with their followers. In addition, a nano influencer is suitable for small or medium-sized businesses. You can find nano influencers on Instagram or Facebook.
A micro influencer has between 10k to 100k followers on their social media portfolio. Furthermore, micro-influencers have an excellent engagement rate because their followers are not so big. Micro influencers often focus on a particular niche, and they have a target audience. Also, since they have specific followers, brands can create unique ads that suit their businesses for micro-influencers to market. Use a micro-influencer when you want to generate unique leads for your brand. Use micro-influencers that specialize in a niche that favours your business.
A typical macro influencer has between 100k to 1M followers on their social media handles. Usually, influencers with such a massive following on social media are bloggers, vloggers, podcasters, or celebrities. However, their vast following doesn't allow them to have a high engagement rate compared to other types of influencers. But if you want to create awareness for your brand, you can use a micro-influencer. Micro-influencers can be found on Facebook, TikTok, Instagram, and YouTube.
A mega influencer has more than 1M followers on their social media handles. Usually, mega influencers are celebrities, and you need a huge marketing budget to afford them. Interestingly, mega influencers have a broad audience, and using them could open up new opportunities for your business. These types of influencers can place your business in front of your competition. Use mega influencers if you are working on massive brand awareness that cuts across all continents.
What should determine the kind of influencer you need for your business is their niche. For start-ups, reach out to nano and micro influencers to market your business. These influencers have more engagement with their followers, and it would help your business.
Meanwhile, if you want to create a vast awareness, then you must be ready to spend millions to pay macro and mega influencers. Although they have a significant following on their social media handles, their engagement rates are poor. But the benefits of using macro and mega influencers are overwhelming. Finally, reach out to Hello Pareto to help you find an influencer suitable for your business.
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